WHAT CONTENT CAN DO FOR YOUR BUSINESS

97%
MORE LEADS

Companies with a regularly updated and strategic blog report 97% more leads than those without
78%
GREATER TRUST

78% of consumers believe organizations providing content are interested in building relationships with them
53%
BETTER SEO

Content creation ranked as single most effective SEO tactic by 53%
80%
MORE CONVERSATIONS

80% of consumers now prefer to connect, interact and converse with brands on Facebook

LATEST ARTICLES

  • Where is your Content Plan?


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    connection
  • The Job of Good Content


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    conversation
  • How to Create Good Content


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    Loud Speaker
  • Content Marketing and SEO


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    full circle
  • Content Marketing and Social Media


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    power
  • Infographic: What makes social media so influential?


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QUOTES


See what people are saying

  • Your customers don't care about you or your products. They care about their own wants and needs. Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.
  • Traditional marketing is about telling the world you're a rock star, content marketing is about showing them that you are one
  • Content marketing aims to address these challenges by connecting with the consumer on a more emotional and meaningful level, by use of published content that adds value to your consumers.
  • This is why 86% of B2C marketers and 91% of B2B marketers use content marketing.